CostCo CEO的成功秘诀
Anchor
Now, to our CEO of the week, who made high quality and low prices the basic principles of the business he co-founded in 1983. Since then, CostCo has grown, become one of the country’s largest retailers, 20 million members, a place in the top 50 of the Fortune 500.
CostCo’s Jim Sinegal is our CEO of the wee.主播现在，我们向您介绍本周CEO，1983年，在他与别人共同创建的公司里，他把高质量与低价格作为基本原则。从那时起，CostCo就不断壮大，成为国内最大零售商之一，拥有两千万会员，并在财富五百强的前五十名里有一席之地。
Dobbs
It’s a bargain hunter’s paradise at CostCo’s new Everett, Massachusetts location. Bananas.道伯斯
CostCo在马萨诸塞州的新店Everett，是专爱买便宜的人的天堂。香蕉。
Unidentified male
The bag is 99 cents. Sure, 33 cents a pound.男被访者这袋99美分。当然了，每磅33美分。
Dobbs
Tommy Hilfiger dress shirts, 19.99. A flat screen television for under 3,000. CEO and co-founder Jim Sinegal points out the seafood.道伯斯
Tommy Hilfiger品牌的男西服衬衫，19.99美元；纯平电视，不到3000美元。首席执行官兼创始人之一的Jim Sinegal把大家的注意力指向海产品。
Jim Sinegal, CEO, CostCo
I mean, are those the biggest lobster tails you have ever seen?吉姆·塞内加尔，CostCo的CEO我想问，这是你所见过的最大的龙虾尾吗？
Dobbs
Founded in 1983, CostCo has grown to more than $38 billion in annual revenue, 407 stores. Customers gladly pay an annual membership fee to shop and buy in bulk.道伯斯创立于1983年，CostCo年收入已超过380亿美元，拥有407家连锁店。消费者愿意每年付会员费来大量选购商品。
Sinegal
We put a maximum on the amount of markup, so oftentimes by category, that the buyer can have, but no one in the company can mark anything up more than 14 percent without specific approval, and that approval has to come from me.
This is not wide enough.塞内加尔我们时常按照商品种类，给加价立下一个上限，从而使顾客可以购买，但是未经特许，公司任何人不得把价格加到14%以上，而且特许必须由我作出。这还不够宽松。
Dobbs
Sinegal visits at least 30 stores a month, meeting with employees.道伯斯塞内加尔每月走访至少30家商店，与员工会面。
Sinegal
Many of our employees have been talking about the fact that they really appreciate their jobs, they appreciate the benefits, they appreciate the fact that the company is solid, and moving in the firth direction, the fact that they feel secure.塞内加尔我们的很多员工一直在谈论说他们的确珍惜这份工作，珍惜其福利待遇，他们珍视公司的现状——稳定经营，并且发展方向正确，这使他们有安全感。
Dobbs
Security comes in the from of one of the best salary structures in the industry. A cashier earns $40,000 a year with full benefits. Ninety percent of CostCo’s employees are eligible for benefits.道伯斯安全感来自该行业最棒的薪酬结构。收银员年薪4万美元，并有全部福利待遇。CostCo 90%的员工都有资格享有这些福利。
Sinegal
We consider ourselves in this business for the long tern, and we are going to continue to run on that basis. You don’t do your shareholders any favors when you turn your employees faster than your merchandise.塞内加尔我们为公司做有长远的打算，并且将继续以此为基础运作下去。当公司员工的流动比你的物流还快时，你不会给你的股东带来任何好处。
Dobbs
And shareholders are pleased as well. Over the past five years, CostCo is 45 percent higher, and the retailer starting expensing stock options this fiscal year.道伯斯股东们也同样满意。过去的五年中，CostCo股价上涨了45%，并在这个财年中开始发放股票期权。
Sinegal
No matter how we slice it, the options were a form of compensation for people in our company, and it’s most appropriate to expense them, and we have done that. We have put that into place for this year.塞内加尔无论我们怎么样分割，期权是对我们公司人员的一种补偿形式，这再合适不过了，我们已经也做到了。我们现在已将今年的发放安排就绪。
Dobbs
The company earmarks 1 percent of the previous year’s pretax profits to give to charity.道伯斯该公司把去年税前利润的1%专门划拨给慈善事业。
